Within the pretty hurts music video, a story is told through Beyonce's character based on beauty pageants where is one of the women taking part. We see her trying to fulfil the main aim that they have within pageants which is to be perfect, with the skinny frame, immaculate hair and make-up and the perfect posture. However, the story that she is trying to portray to the audience is the ugly side of things where she is miserable and struggling to reach her aims. She is trying to get the message across that to be pretty enough you have to go to extremes and nobody has it naturally; hence the title "Pretty Hurts".
The music video has taken the narrative theme and she is telling a story about what society thinks is perfect and what they think you have to live up to. Tim O'Sullivan et al said that media texts tell us some type of story and this music video definitely has offered a way of telling a story about the culture of most people, in that most women look up to these 'perfect girls' and celebrities but don't realise the extents that they go to in order to look like that. This is when people think so little of themselves as they have unreal expectations.
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