How things can be inferred
- Bad for kids
- Smoking isn't right around children
- Just like giving kids them
- Encouraging people to stop smoking - dominant reading
- Message - not only harming yourself
- Kids are sensitive - scares kids - negotiated reading
- feeling guilty
- creates judgements of people who smoke and have kids in their home
- Slutty = male gaze theory
- Highly sexualised
- Strong independent woman - makes women feel good = dominant reading
- She is superior and bigger than men
- Women are seen as sexual objects in the media = negotiated reading
- Young girls want to be her and women like that men want them
- Men all over her - want her body =opposite reading
- Some women like to feel objectified - opposite reading
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