Positives;
- variety of edits - opens with a close up of the artist in slow-motion
- Props link to the song lyrics; diamonds used creatively and bright lights at lyrics "shine bright like a diamond."
- Edits fit the song pace - every beat the edit changes
- lip sink in time - narrative then switches to artist singing
- slow motion edits fit with feel of the song
- simple but effective e.g. "shine bright like a diamond" = bright light shone
- close ups of Rihanna out of the narrative with lip sink
- variety of props and outfit changes
- flames used with slow motion edits which look effective
- her in the water scene, zoom out, slow motion spin edit looks effective
- differs in location but keeps going back to same familiar ones
- finishes on a long edit
Negatives;
- similar types of locations - can get boring and lose interest
- very dark and slow (but does match the song)
Positives;
- starts with slow motion edit
- lots going on with exaggerated/unusual costumes and props
- fades and dark lighting when song is slower
- fast edits/ lights matching the beat
- lots of fast motion edit/ speed up
- close up of Beyonce lip sinking
- variety of costumes keeps you interested
- bright lights and background- very eye catching
- pans and still shots of bright lights saying lyrics in the song
- illuminous costumes whilst dancing
- abstract so it doesn't match the lyrics to the song which is intriguing
- switches scenes constantly - confusing in a good way
- lots of different angles used - upside down/ high angles
Negatives;
- song doesn't quite match the song
- similar settings throughout
- bright lights constantly flashing
- lots of dance scenes so would be difficult to film
Positives;
- starts with lyrics written
- story line starts
- variety of scenes and locations captures your attention
- lip sink from main stars story line
- fast edits match the fast beat
- variety of angles (low, high)
- slow motion edits
- good use of lighting throughout
Negatives;
- story line doesn't seem to match the song
- too many different story lines which confuses you and makes you lose interest by the middle of the video
- can get boring as you aren't aware of whats happening
- every location looks similar- not much excitement
positives;
- Clear story line start - grabs your attention straight away
- movements match the song beats
- long camera edit but with a lot going on - still interesting
- variety of locations
- very unusual costume and prop choices - intriguing
- lyrics match the video e.g "play hard" - lot of partying and dance scenes
- dance matches the speed and beat of the song
- lot of dancers/ actors keep you interest all the way through
- bright lights and sparklers used as props
- sticks to story line and everyone comes together at the end
- both music artist are in the video at the end
Negatives;
- A lot going on so can be confusing
- can lose interest simply because the story line is not that clear and all the different things going on can make you lose track of whats happening
- main artist are not feature in the video fully
positives;
- long introduction with artist in the shot - zoom in
- actions/location/props specifically match the lyrics
- abstract
- variety of dark and light settings
- illuminous costumes are eye catching and interesting
- large variety of costume changes
- different camera angles
- lyrics on the screen in weird patterns/objects e.g. pizza made from words
- good transitions from each edit - fades, swipes
- close-ups, mid-shots, long shots etc
- good use of zoom in and out
- green screen used frequently
- 3 things/scene happening all in one edit
- animations of word and props
- never boring
- extreme slow motion of people floating
- never lose interest as there is always things going on
Negatives;
- edits are sometimes a bit too long on one still shot
- lots of animations could be hard to do
- random things in the video are quite confusing
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