Featured and Advertised

As the task states that we are to create a promotional package it is vital we know to sell and market the product to an audience, and not just make a music video. 

Mise-en-scene - Costume, Make-up, Location, Props and Lighting

Location:

• Hessle Foreshore 
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Lighting:

Costumes:

Make-up:

Props:

• Selfie Stick

for my idea of an abstract video and after researching existing music video I have purchased this selfie stick. It will not be seen in the actual video but will help when recording and will look really good. The stick allows the main artist, who is going to be in my video, to record themselves from a high angle. Like done here by Beyonce;  

Video Techniques and Influences

Initial Ideas

What I like about this Nicole Scherzinge video that is the location and the fact that there is no narrative is the idea that I have for my video. I am want an abstract video as the lyric have a sense of being 'care free' and want to portray that in the video.

 

This second video is also similar with no narrative and just a simple feel to it, and this is what im wanting to do with my piece.

Although this video is slightly different to the other two above, it has parts that I vision to be in my video. Again, there isn't a strong narrative to it and it is mostly her singing the lyrics to the camera. What I like most about this video and what I imagine myself to be doing is the edit they have used in-between her lip sink shots such as the sped up sky shots and water shots.

This Pixie Lott track really follow the same type of path that my music video is going to take. I really like the long opening sequence which my song also allows and the different type of edit she has put onto the shots, such as the old fashioned edit, and is what I imagined for my own video. 

Textual Analysis'

Testing of The Green Room

Narrative Theory

Beyonce -  Pretty Hurts 

Within the pretty hurts music video, a story is told through Beyonce's character based on beauty pageants where is one of the women taking part. We see her trying to fulfil the main aim that they have within pageants which is to be perfect, with the skinny frame, immaculate hair and make-up and the perfect posture. However, the story that she is trying to portray to the audience is the ugly side of things where she is miserable and struggling to reach her aims. She is trying to get the message across that to be pretty enough you have to go to extremes and nobody has it naturally; hence the title "Pretty Hurts". 

The music video has taken the narrative theme and she is telling a story about what society thinks is perfect and what they think you have to live up to. Tim O'Sullivan et al said that media texts tell us some type of story and this music video definitely has offered a way of telling a story about the culture of most people, in that most women look up to these 'perfect girls' and celebrities but don't realise the extents that they go to in order to look like that. This is when people think so little of themselves as they have unreal expectations.